Entrepreneurial Innovation during Covid-19 Part two

By Tsepiso Theko

The president’s announcement of the national lockdown was either a kick in the nuts or the right push to the innovation door for small businesses. The latter is proven by young Robert Matema, who we featured on our May issue as founder of Good people, a business offering retail space for small innovative businesses.

Matema launched his organic hair care products M&M in May and has received lots of positive feedback from his clients all over the country.

“I have been working on the product for a year, researching on oils and experimenting on my female friends. So when the president announced the lockdown I knew there was no better time to launch it than then”.

According to Matema, the products made using marijuana extracts and other essential oils helps grow natutal hair, nourish and retaining moisture.

The products also include hair and beard balms for men. “We are also focusing on creating a space for men because we are one of the brands fighing past stereotypes that dicouraged men to take care of themselves cosmetically” Matema said.

Matema who earned his Honours Degree in Industrial Engineering from Wits also mentioned that he is working on ways to have a R0 shipping fee nationwide, expanding their catalogue and having more young distributors who can make profit from selling the product. “This is the time for young people to generate money any way they can, we are on our own as young people” he added.

 M&M has also put into place pick up points in sibling countries Swaziland and Zimbabwe.

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