By: Boipelo Modise
Soshanguve Crossing Mall came alive yesterday afternoon as Mamelodi Sundowns, in partnership with MTN, hosted an electrifying MTN8 fan activation ahead of the upcoming tournament. The event, which kicked off at midday and ran until late afternoon, formed part of MTN’s “Wafa Wafa” campaign—an annual tradition that celebrates the start of South Africa’s most prestigious football cup competition.
Supporters of all ages gathered in large numbers at the mall to show their love for Masandawana. The atmosphere was vibrant, with music, dancing, and giveaways energising the crowd. Fans had the chance to participate in fun activities, and some lucky attendees walked away with official MTN merchandise. The activation wasn’t just about entertainment—it was a strategic move to boost community engagement and strengthen the bond between the club and its township supporters.
“This campaign is about bringing football closer to the fans. We’re not just marketing the tournament—we’re celebrating our communities and the passion they bring to the game,” said Lethabo Mmekewa, MTN representative.
Excitement is building as Mamelodi Sundowns prepare to face Richards Bay FC on Sunday, 3 August, in what promises to be a high-energy clash. With the activation sparking momentum, many fans expressed confidence in the team’s prospects in the tournament.
“I trust the coach because if you watched the Club World Cup matches, they played very well—there were no difficulties with the team,” said Tshenolo Mokoena, a Soshanguve resident and Sundowns fan.
“I believe that on Sunday, Sundowns will win. I have hope,” added Siyanda, another devoted fan.
MTN’s activations are a familiar part of local football culture, but this year’s outreach has taken a noticeably more grassroots-focused approach. By choosing Soshanguve Crossing Mall—a central hub in one of Pretoria’s largest townships—the organisers ensured maximum visibility and access for everyday fans.
As the MTN8 competition officially kicks off this weekend, yesterday’s activation served as a timely reminder of the tournament’s deep roots in South African football. It was more than just a marketing campaign—it was a celebration of football’s power to unite, inspire, and ignite local pride. For the residents of Soshanguve, it was a day to remember—and hopefully the start of a winning run for their beloved Sundowns.
