UCT GSB wins

UCT GSB wins international case writing competition

Researchers from the University of Cape Town (UCT) Graduate School of Business (GSB) have taken top honours in a prestigious international case writing competition for their teaching case on the challenges of financing digital entertainment.

The 11th Emerald and Association of African Business Schools Case Writing Competition has been won by a team from the UCT GSB for a teaching case study on South African animation pioneer Triggerfish Animation Studios. This is the fifth time that the UCT GSB has won this competition in the past six years.

Written by MBA candidate Craig Lowman, Associate Professor Mikael Samuelsson and Professor Geoff Bick, the case looks at how films are funded in South Africa and how investors can recoup returns, as well as the impact of video-on-demand platforms, such as Netflix and Disney+, on the traditional models of filmmaking.

Read more: STORY SHARED FROM news.uct.ac.za

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